The content created for social and web consisted of events, player announcements, birthdays, injury reports, photography, countdowns, partner sponsorships, etc. The design of the brand progressively changed throughout the year. I quickly began to find the identity of the brand, focusing primarily on a grittier style of design. Many of these designs contained high-contrast imagery.  Overlays rapidly became essential within the content. 

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In my second year with the Lakeland Magic, I formulated and designed the As One campaign, which we used to create the brands identity. The design continued to utilize the gritty, high-contrast visuals from the previous year. This design focused more on the community and the city of Lakeland itself; the imagery contains particle overlays which are used to emulate splashing water.

August 2017 - May 2019

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